Bill.me
Time for What Matters
Don’t waste time on the little things.
01The challenge
Bills shouldn’t take up your life.
Every month, people waste valuable time searching for bills across emails, websites and customer portals.
Bill.me wanted to show that managing bills could be simpler, faster and less time-consuming.
02The insight
What really matters to people?
We looked at NordStat research to understand what Latvian residents value most. After security and financial wellbeing, sport and health ranked third.
That gave us a powerful insight: people want more time for themselves.
03The idea
Less time on bills. More time for you.
Instead of talking about bills, we focused on what people could do with the time they saved. The message was simple: don’t waste your time on the little things.
Spend it doing what you love.
04The execution
Three sports. Three stories. One message.
We created three campaign films featuring some of Latvia’s most popular everyday activities: fitness, running and cycling. Each film brought the same idea to life: let Bill.me take care of the bills while you make time for yourself.
05The results
Less routine. More impact.
- +22%
- increase in new registrations
- 250K
- campaign video views
- +35%
- increase in website traffic
- −24%
- cost per acquisition
06The takeaway
We didn’t sell bill management. We sold time.
By connecting an everyday utility to something people genuinely care about, we turned a practical service into a meaningful promise: more time for what matters.