DEFINED.

Marketing and advertising agency
for business growth.

Street poster: a cassette and a pencil, “Remember how this works? Time to think about your prostate health, mate.”

#recentwork

Our Bold Answerto a Delicate Question.

How to grab attention and bond emotions to get the right audience.
See in works

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You built a great business.Let’s make it bigger.

Sounds great. But how?

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The frustration

  1. You’ve tried it different ways.

  2. Spent thousands on ads.

  3. Got plenty of promises.

With no results?

Maybe it’s time to trythe Defined way?

The Defined way

What’s your goal?

“We want to sellas much as possible.”

That’s not a goal.

Always define clear goals.

  1. Increase sales of product X1 by 30%2 next quarter3.

    1What
    One product. Not “everything”.
    2How much
    A number you can check.
    3By when
    A date, not “eventually”.

#madebydefined

Black only.
Black shoes on Black Friday.

A single, clear goal:
increase sales of black shoes.

CWEN case study

You know your product.

But do you knowwho’s buying it?

Who your customers are?

  1. What makes them laugh?

    Portrait of Laura, a fictional customer

    Laura, 41 · Fictional

    Laughs at

    Her own puns. Out loud, alone in the car.

  2. What are they afraid of?

    Portrait of Daniel, a fictional customer

    Daniel, 29 · Fictional

    Afraid of

    Looking like he fell for an ad.

  3. What makes them choose you?

    Portrait of Anna, a fictional customer

    Anna, 63 · Fictional

    Chooses you when

    You explain it once, clearly, and don’t rush her.

  4. Look at them carefully.

Not as numbers.

As people.

#madebydefined

Stop selling to everyone.
Speak personally.

How focusing on what people could do with the time they saved increased conversions.

Bill.me case study

Defined your customer?

It’s time to create tools.

“Should we make Reels or Shorts?”
“Everyone says unboxing videos work.”
“Maybe we need TV advertising?”

The question isn’t
which ad format, content, media
is popular.

It’s what will make
your customers buy.

#madebydefined

Our Bold Answer
to a Delicate Question.

How we grabbed attention and bonded
emotions to reach the right audience.

Urological Association case study

Your customersdon’t wake upthinking aboutyour brand.

They have their own lives.

Their own dreams.

Don’t waste time talking about yourself.

Talk about them.

Give them a reason to remember you.

And a reason to trust you.

About us

We can help you,because we…

  1. 01

    Start with your business, not with an ad.

    First a goal you can measure. Only then do we decide what to make.

  2. 02

    Study the people who buy from you.

    Who they are, why they choose, and what stops them. Before anything is created.

  3. 03

    Turn insight into ideas people remember.

    Creativity is our instrument, not the goal. It has to make people stop and feel something.

  4. 04

    Make it ourselves.

    Strategy, concept and production in one team, so nothing gets lost along the way.

  5. 05

    Measure what matters.

    Customers, sales and loyalty. Not impressions, likes or awards.

Ready to grow?
Let’s talk.

We believe every great result starts with a conversation.

Direct line

info@defined.agency