Visit Urologist
Remember When?
A bold answer to a sensitive question.
01The challenge
How do you get healthy men to see a doctor?
A urology association approached us with a challenge: encourage men of a certain age to book routine urology consultations, even when they have no symptoms.
But nobody likes being reminded how old they are. Especially by an advert.
02The insight
Age is just a number. Memories are personal.
Tell a man he’s over 50, and he’ll think about getting older. Show him a VHS tape, a rotary phone or an old computer mouse, and he’ll smile. He remembers.
And without mentioning his age, he knows the message is for him.
03The idea
Remember how it worked?
We turned age targeting into a nostalgic game. Familiar objects, playful questions and a little humour replaced warnings and uncomfortable conversations.
Instead of making men worry about their age, we gave them a reason to smile, engage and keep watching.
04The execution
From childhood memories to pub toilets.
We created a series of nostalgic posters and an unexpected pub activation, using playful imagery and humour to catch men’s attention where traditional health messages rarely reach them.
No fear. No lectures. Just curiosity and a conversation worth starting.
05The digital experience
Five questions. One important conversation.
We built visiturologist.co.uk around a mobile-first quiz featuring five familiar objects from the past. After the game, the message shifts: men can talk about football, the news or the weather without hesitation.
So why should talking about their health be any different?
Check yourselfvisiturologist.co.uk →
06The conversion
Making the next step as easy as the first.
No complicated searches or endless forms. Visitors can enter their town or postcode to find nearby clinics offering urology consultations.
We turned a moment of nostalgia into a simple, practical next step.
07The results
In progress.
08The takeaway
We didn’t remind men of their age. We reminded them of their youth.
By replacing fear and embarrassment with nostalgia and humour, we made a sensitive subject easier to approach.